In-Shape to Offer Less Mills® Group Exercise Programming
San Francisco, CA (October 29, 2013) – Les Mills, the world's largest provider of group training programs, today announced it has signed a contract with In-Shape Health Clubs to start offering LES MILLS® group exercise programming at 55 of In-Shape’s state-of-the-art locations in California.
Founded in 1981, In-Shape is one of the fastest-growing health club companies in the U.S., providing affordable, high-quality fitness facilities to cities throughout California. Headquartered in Stockton, California, In-Shape offers a wide variety of programs, equipment and amenities to meet members’ fitness needs, from tennis and racquetball courts to Kids Clubs and a cutting-edge group fitness offering.
In-Shape CEO Paul Rothbard says the partnership with Les Mills is a natural fit for their clubs, which specialize in providing members with the inspiration and support to achieve their fitness and lifestyle goals on their own terms.
“Our members want more than a workout when they come to our clubs,” says Rothbard. “They also want a supportive, friendly environment, and we’ve seen how strong the sense of community is in Les Mills’ classes. We’ve been impressed with Les Mills’ commitment to excellence, and we know our members will reap the rewards of this partnership.”
"Les Mills International is excited to start working with In-Shape, a community-minded fitness brand who shares the same commitment as Les Mills to developing a fitter planet,” says Steven Renata, CEO of Les Mills West Coast. “As an innovative organization, In-Shape acknowledges the value of offering Les Mill's group fitness programs to their club members. We are confident that this partnership will result in a world class experience for In-Shape members and deliver great value for all of their clubs."
In-Shape and Les Mills are working together to ensure an exciting launch of BODYPUMP® on November 1, 2013, which will include parties at multiple locations on November 6. BODYCOMBAT® and CXWORX™ will be rolled out company-wide in January 2014.
Les Mills turns group exercise into a profit center for health clubs and ensures a rewarding, successful fitness experience for consumers every time. Les Mills programming delivers a powerful fitness experience that makes people want to exercise and which acts as a key Member acquisition and retention tool for successful club owners. Independent research shows that Members who attend Les Mills classes come to their club at least two times more each week than those who don’t and 94% are likely to refer a friend.
About In-Shape Health Clubs
In-Shape Health Clubs is based in Stockton, CA, and is ranked one of the top 10 health club companies in the United States. Founded in 1981 with one club and a vision for helping people stay healthy and have fun, the company has experienced consistent success and growth with 68 locations in California. For more information about In-Shape, visit www.inshapeclubs.com.
About Les Mills
Les Mills International is the creator of 13 global group training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series. Millions of participants every week build their fitness in a LES MILLS™ class, held across 80 countries in 15,192 licensed gyms around the world.