In-Shape Health Clubs Launches 6th Annual Fight Cancer Campaign
Despite forced club closures continues to put community first
STOCKTON, Ca. OCTOBER 20, 2020: In-Shape Health Clubs, California’s premier community destination for fitness and recreation, today announced their continued support of the American Cancer Society and St. Jude Children’s Research Hospital with a one week virtual Fight Cancer campaign.
“October is my favorite month at In-Shape because of our Fight Cancer campaign. While the COVID-19 pandemic capitalizes our attention, cancer is the second leading cause of death with over 600,000 deaths and 1.8 million new cases expected in 2020,” said Francesca Schuler, CEO of In-Shape Health Clubs.
This year, In-Shape launched their 6th annual In-Shape Fights Cancer campaign in a smaller way, and like all things in 2020, virtually.
“Without revenue and being closed for the last seven months, we contemplated if we would even launch this campaign. But it matters. It matters to our members, it matters to our communities and it matters to In-Shape in a big way,” she said.
“Every year In-Shape puts time, effort and money into helping drive awareness and raise money for our local chapters, directly impacting the local communities,” said Janelle Wilkinson, Senior Community Development Manager of the American Cancer Society. “We were blown away at the truly amazing news In-Shape would support us again despite the impact of the Covid-19 pandemic on the fitness industry,” she finished.
Since 2015, In-Shape has raised $475,000. The goal this year is to raise $25,000 in just one week to reach the half a million dollar milestone. To do this, they are selling virtual kettlebells and Fight Cancer retail items. 100% of the purchase of a virtual kettlebell or donation made through the In-Shape app will support the fight against cancer and 20% of the sale of Fight Cancer retail will also go to the cause. The campaign is live now through October 25th.
Head to www.inshape.com/fightcancer for more information and to support the cause.
ABOUT IN-SHAPE HEALTH CLUBS
In-Shape Health Clubs operates over 60 full-service health clubs throughout California. For over 35 years, In-Shape has created places of belonging and connection that motivate its communities to stay healthy, fit and happy. As the premier community destination for health and fitness, In-Shape provides functional training, free weights, indoor and outdoor pools, a cardio theatre, pickleball, tennis, and racquetball courts. Plus, In-Shape offers all the latest studio classes like barre, yoga and cycle and new virtual workouts for members to access anytime, anywhere. That’s the #inshapeattitude.