THE PULSE

October 1 will kick off the 9th annual Fight Cancer Campaign. In-Shape Health Clubs and California Family Fitness (Cal Fit), California’s premier destinations for family fitness and wellness, announced today the goal to raise $150,000 for cancer research in October. The two brands, with their 63 clubs throughout California, will come together to raise funds for local chapters of The American Cancer Society and St. Jude Children’s Research Hospital.  

“We all know someone who has had their life turned upside down due to a cancer diagnosis,” said Kris Mulkey, CMO of In-Shape Health Clubs and Cal Fit. “Our Fight Cancer campaign is an opportunity for us to come together as a community to raise funds to combat this disease.”

Cancer is the second leading cause of death in the United States and one in three people will have cancer in their lifetime. In-Shape and Cal Fit will offer a variety of ways for the community to contribute to support organizations working to prevent, detect and treat this illness that impacts so many people, including:
•    Fitness and wellness events
•    Special Fight Cancer retail items
•    Selling paper kettlebells with all proceeds going to the campaign
•    Fight Cancer pickleball tournaments
•    Donations for every new member that joins in the month of October
•    Sponsorships from partners
•    Donations for every public social media post with #InShapeFightsCancer 

Members can participate in the fitness events and anyone can purchase campaign retail or donate directly to the charities by following the link on the Fight Cancer website.

“For nearly a decade, In-Shape has been an incredible supporter of our cause. The passion the team and its members continue to show year over year is inspiring and we are excited to have Cal Fit join the fight this year too,” said Janelle Wilkinson, senior corporate relations manager at The American Cancer Society. “We’re so grateful for the ongoing commitment to this important cause. Together, we can fight for a cancer-free future.”   
 
The money raised will go toward providing free cancer education and emotional support to those just diagnosed, providing free lodging for people with cancer and their caregivers while receiving treatment far from home, and many more services in communities local to In-Shape and Cal Fit clubs. Funds will also support cutting-edge cancer research at a national level. 

For more information about the campaign and how to get involved, visit www.inshape.com/fightcancer and follow #InShapeFightsCancer on social media. 

ABOUT IN-SHAPE HEALTH CLUBS
In-Shape Health Clubs operates full-service health clubs throughout California and with 45 across the state, you’ll find a safe, supportive and welcoming experience no matter which club you choose. For over 40 years, In-Shape has inspired daily fitness and wellness practices for all as the premier community destination for health and fitness. Whether you like to challenge yourself in a studio fitness class, play pickleball, recover in the sauna, or hang by the pool with your friends and family, In-Shape has something for you. We create spaces of belonging and connection that support you mentally, physically and emotionally on your journey to live life well™️.

ABOUT CALIFORNIA FAMILY FITNESS
Cal Fit is proud to serve Sacramento and the surrounding communities with a gym that is well-rounded, clean, and perfect for your entire family. Once you walk in the doors of one of our 18 locations, you will find everything you need to be healthy, fit and happy. From swim lessons for your kids, personal training to help you reach your goals, hydromassage for your recovery, fitness classes galore, and so much more, you’re sure to find something you love. Combine this with our member benefits, in gym childcare, and rewards program, and you’ll come to find California Family Fitness truly is the best of the best.